Well… the end of the year is already here, with all the meanings that come with it.

I’m back in Tenerife visiting family and friends after almost a year away, and yes — that familiar mix shows up: nostalgia, the feeling that I could have done things better with a hint of what the hell have I done?… and, at the same time, the unknown by the pull of the emerging future.

Hello, 2026!

Not what you do, not how you do it — but who you are when you do it.

Lately, I’ve been thinking that maybe I’m getting a bit too complicated with the things I do. Always trying to find new ways to do something — or sometimes just to do it better.

And maybe, in doing so, it doesn’t even look like I’m doing much at all.

Recently, I’ve been reading a book by Otto Scharmer, and in the first few pages, he talks about something that really stayed with me — maybe because it connects with this idea that I’ve been overcomplicating things.

Who’s there?

On my side: editing our filmed course, refining COOKED Alchemy L2 for Bali, running a family business with my sister, and helping build a conscious-food tool.

All different, one intention: support others.

But lately I’ve felt the gap—between service and respect, noise and care. Even a simple “lead magnet” chat turned harsh. Yesterday, in a creativity session, I almost cried: no love, no direction, no purpose.

I’m writing because I still believe cooking and creating are acts of care. Technique matters—how we show up matters more.

What if your next big idea isn't waiting in your mind — but in the game you haven’t played yet?
This week, during The Raw Alchemist Level 2, we explored what happens when you stop trying to be original… and start playing within a frame. The results? Five raw cookies that didn’t exist before. What unlocked them wasn’t genius — it was the right challenge, the right constraints, and a deck of unexpected prompts. Let me show you why creative freedom sometimes starts with setting the rules.

Feeling stuck in front of a blank page?
Discover The White Canvas, a simple tool to unlock creative ideas using four essential steps: Inspiration, Challenge, Context, and Persona. Learn how to move from a blank page to bold concepts — and join the play.

What if a dinner felt like boarding a plane again?
In this story, I show how three random Post-Its and a playful mindset sparked the idea for Flight Again with Panamera Airlines—a fictional culinary journey born from The White Canvas tool. Creativity, nostalgia, and food take flight.

Struggling to focus on your culinary or creative projects? This free printable tool helps you reset your mind and get clarity—fast.

The Focus Map is a simple, step-by-step template designed to help chefs, food entrepreneurs, and creative professionals improve focus, reduce overwhelm, and take meaningful action.

Visual timeline of my culinary journey, mapping key moments from hospitality and education to creative food entrepreneurship using the Hero’s Journey framework.

I feel so full that I need to unbutton my pants, but with emotions. Taking a step backward, placing some order, and identifying where everything began, where the passion, love, and faith for this new path of life started, can be challenging.

This photo was taken 6 years ago as a statement of intent: love for details, apparent simplicity, taste for games, and ability to surprise.

As a result of circumstances or perhaps as part of a cycle, this recipe is part of a personal reflection: Who am I?

I propose a journey through time and reflection through a series of ingredients, onion, garlic, saffron, fire, and the spoon as a symbol of being: do not treasure the past; create from what you've learned.

“The fact of continuing in an opinion or course of action in spite of difficulty or opposition”.

A persistent attitude is one of the 27 characteristics found in the greatest innovators (KH Kim, The Creativity Challenge: How we can recapture American Innovation, Prometheus, September 2016).